Instead of including a link in your post, put it in the first comment.īack in 2017, Guy Kawasaki ran an A/B test on two posts: one had the link in the post, the other had it in the first comment. One of the biggest mistakes people also make is sharing links to external articles or websites. Use shorter sentences, spacing, and emojis to break up the post. You have up to 1300 characters for each post, but the first 2–3 lines are critical, because everything after this is hidden unless the viewer clicks ‘.see more.’įormatting is important. Text-only posts, according to research, tend to outperform all other options. Posts on LinkedIn don’t work the same as other social media sites - while visuals rule on most platforms, it’s not the case here.
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